Sanitary ware industry dual 11-hot hardware-oriented products

From 3.36 billion per cent in 2010 to 2011, then to per cent in 2012, double 11 sales shopping Carnival has created a myth of a glorious, so that businesses and consumers are all crazy. As a rising star, sanitary ware industry in this year's double world war 11 results are far from satisfactory, but insiders warn, when consumers buy big-ticket products such as bathroom building material should pay attention to product damage, as well as installation and maintenance, and so on.

Brand battle smoke the day cat dual 11-world war four

Statistics show that this year participating in the dual number 11 promotion of brands that have more than 50. Is currently the enterprise statistical double 11 sales data, jiumu bathroom microblog was released on 12th afternoon performance, dual 11-day sales of over 24 million, other brands have not yet released official data.

Double-11 period, all brands have launched a variety of promotions to attract consumers. I understand that Hui bathroom made cash coupons, gifts, sent silver treasure, iPad, "four concessions" catching balls, and Wrigley's bathroom, also launched a shopping spree after the double 11 fanchang activities, discount until 15th, like "full Court package mail, 50 percent CAP, 30 percent mail" advertising words more can be seen everywhere. In addition, Kohler, dongpeng flagship store also has a lot of promotional ads introduce dual 11-Carnival.

Best seller is still dominated by hardware accessories big pulling low

Although it is the largest shopping Carnival is known as an unprecedented concession lines, but big-ticket sales of sanitary products are generally not too much driving. Reporters found: Wrigley, such as Kohler, dongpeng remains most of the brands most popular product hardware accessories, maximum price more affordable products sales. Wrigley's most popular product is $ 168 worth of toilet angle valve + tube, Kohler a toilet three-piece suit, and relatively more prominent is jiumu shower, single day sales to more than 45,000 sets, single shower sales of over 10 million, known as refresh history. Insiders pointed out that, large bathroom products such as bath, bathroom cabinets and other products remain issues of logistics, distribution, so bathroom brand focused on selling products in the short term is still hardware accessories, and other products.