New Design Trends for Food Packaging

New challenge to packaging designers
Modern social life cannot be separated from the packaging, and the packaging development also has profoundly changed and impacted modern social life. Modern food packaging design by is impacted by modern new products, modern consumer marketing competition, modern media culture and the spirit of the times. First of all, the modern varieties of products, quality and taste has a continuous development and many new products emerge, food is increasingly to be series, convenient, safe, leisure and wholesome, the form is increasingly light, short and small. The function of cadaver pouch is also more and more important, because it show our lover the people died in disasters. In other countries, the varieties of goods in some large supermarkets are more than 100,000. The continuous product development proposes new subject for packaging design, which encourages people to continue to research and development. Secondly, changes in consumer attitudes and matures as well as the consumption capabilities enable each consumer to have an independent consumer awareness, which is no longer blind and obedient on the consumer market, they have the ability to independently enjoy life. They pay more attention to food quality and taste, which can gain a kind of spiritual enjoyment when eating. A lot of nutritious foods, convenience foods, frozen food, health food, green food and a variety of Western fast food are emerging, which have brought endless convenience and benefits to urban youth and office workers living in the fast-paced world. In addition, the introduction of a large number of foreign foods has enriched the domestic market, which also poses a new challenge to our packaging designers, that is to pay more attention to the design, making the commodity structure to be more reasonable, so that people can fully enjoy the comfort and convenience brought by high-tech.

People's requirement for the quality of the food and packaging has become increasingly stronger
The rapid development of food packaging bags not only enriches the lives of people, which has gradually changed people's way of life. At the same time, food packaging can most embody scientific level, living standards, design standards and cultural backgrounds of the era. The more developed the countries, the higher the rate of product packaging, it is a mirror to measure the country's economic development level. There are more and more natural disasters in recent years, so the disaster pouch are more and more in need. After the reform and opening up, China's food packaging industry has developed rapidly and has become an important industry of the national economy. At the same time, it is high-tech and high intelligent industry. With the development of times, people's requirement for the quality of the food and packaging has become increasingly stronger, there are more and more styles, the technical is growing, which proposes new and higher demand for personnel engaged in packaging design and this is inevitable due to development of the times.

The functions of food packaging
The nutrition and health of food is extremely important as a special commodity in our daily lives, but is very perishable, so the main purpose of food packaging is to ensure the hygienic quality and flavor of food as a commodity in storage and distribution process. Food packaging has become an integral part of the goods as the appendage of the products, which is indivisible with goods and occupies a significant position in modern marketing strategies. Meanwhile, as the principal means of market competition, it can improve the added value of the goods, it has become an important part of the corporate marketing strategy, which plays the role of a silent salesman in the supermarket. The image of the food packaging is a direct reflection of the brand and corporate image, which plays a vital role in establishing brand-name and a good corporate image. It is a bridge between businesses and consumers in the market competition.

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