Abroad Development of Display Stands

Display stand (display rack) - As a marketing tool, evolved with the terminal POP advertising. It has the advantages of green, convenient transport and rapid assembly, and placed in the sales places, it can play the role of displaying goods, conveying information and promoting the sales. The display racks first become popular in Europe in the early use, the exquisite pattern and prominent product display racks (display rack, display stand) in foreign country is already very common, they are widely used in food and beverage, daily use, home appliances, home building materials, wine, and other industries. Many packaging companies in Europe and the United States also believe that they can enhance the technological level of enterprises and enterprise sales capabilities by making pop display stands. In Europe and the United States, display rack is a very high-value-added products, there are many users and manufacturers use then.

Development of Display Stand in China

Though the show shelf (exhibition stands, display racks) are widely used in Europe and the United States, but it is still in its infancy in China. The China mainland firstly started the display shelf (display rack, display stand) in about the year 2000, and then in the more developed packaging province, such as Guangdong region, there are only three paper products companies designed and produce the pop display design. In recent years, it gets rapid development, mainly in Beijing / Shanghai / Guangdong; there is an increasingly wide range of applications. The diverse display racks are corresponding to a variety of goods. Now some brand customers have used display shelves as a conventional promotional item in the application of the system, regardless of the new product launch or holiday promotions, and they have achieved good results. And it is good and helpful for enhancing the image of the brand in stores and creating a festive atmosphere, increasing sales..

Function and Characteristics of Display Stand

According to the characteristics of display stands, design the matching promotional boutique display rack design, and couple with innovative LOGO signs, so that the product is prominently displayed in the public, so as to increase the role of advertising products. Boutique display stand can demonstrate the full range of product characteristics; with rich accessories, and each component can be recorded live installation, a variety of colors, designed by professional superb designers. Quality display facilities eclipsed. Boutique display characteristics are: beautiful appearance, solid structure, free assembly, disassembly fast and easy to transport. The beautiful appearance, elegant style and good decorative effect make the boutique display show an extraordinary charm of products.

The article is come from:http://www.power-supplier.info/pop-display/abroad-development-of-display-stands.htm

Development Trend Analysis of China's Display Industry

The Disadvantages of Our Display Industry

The most serious situation is that our displays lack of innovation and the display production technology is single because the imitation of our display industry is extremely popular, of course, there are some differences between the different design and production technology in different companies, but they are all modified from other appearances of pop display stands, so there are little differences in this aspect.

Performance Characteristics of the Display Industry
China's display company's main sales channel are also close to the same, because of display’s own characteristics and other factors, it is better for display company to choose the e-commerce sales model with low cost and high transmission rates in aspects of promotion and publicity. There is a partnership and cooperation between the display production company and display sales company and the most important cooperation is one party provides customer information and makes some communications, then find the cooperation manufacture to produce acrylic display stands according to customers' requirements. Our display production and the display design technology are much more backward than the foreign countries. Nothing more, in our country, display industry also takes e-commerce as the main marketing channel. Of course, besides the large companies are able to provide a full serve to help customers customize displays, most of the display companies have no inventory, so orders are processed by the processing factory which cooperates with them. It has own independent large-scale plant and inventory, with its own fruit project, perfect sales, production, packaging, transportation system and so on.

Publicity of Display Industry
When advertise their own information, they basically promote their company's products with the help of the Internet and search engines. There is no doubt that the development speed of the industry is extremely fast. According to the incomplete statistics, in the domestic display market, about 70 per cent of the display stands are from Nanjing, Shenzhen and Guangzhou also take relatively high portions, Shanghai accounts for only 20 percent share, Hangzhou only accounts five percent, five percent of the display are from Beijing, Tianjin and other cities. From display stand data analysis of the domestic market, the number of displays sold to the market is large each year. Almost all the home display companies are to build the official websites, then make the company's display products into pictures to put on the website, and put price and all aspects of the information on the site, and then find more latent customers through PPC search engine.

The article is come from:http://www.power-supplier.info/pop-display-stands/development-trend-analysis-of-chinas-display-industry.htm