First, health, environmental protection, green packaging advocation will be more in interest of the choices of female. In the Family, women play multiple roles as mother, daughter, wife, and these roles will serve the family, concern about the health of the household staff. Therefore, when purchasing packaging products, female consumer will pay more attention to the concept of environmental health
Second, it is more individualization for female. The women's emotional needs can induce a variety of impulsive buying, such as a personalized yearbook packaging, holiday gift package, attractive packaging. "Warm", "cute", "sweet", "miss" emotional vocabulary, not only directly affect the female consumer, will also induce male by the female consumer.
Packaging services also need to be more detailed, intimate and consider the characteristics of the women in the design of the packaging, the color expression will be more flexible and vivid; during the purchase process, more caring and thoughtful; after purchase of packaging, provide free delivery. Consider a little more, it may detain a loyal customer.
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